In recent years, the flying woven upper has won the favor of the market and consumers with its lightness and comfort. The rapid development of 3D uppers is a new product in addition to leather, leather, cloth and other uppers, and has a huge market prospect. The breakthrough of the 3D upper process greatly reduces the manufacturing process of the upper, so that the upper and the sole are formed, which can save 90% of the upper needles for the factory, and also save the cost of various raw materials such as glue, greatly reducing Business costs.
From the reporter's interviews with a number of companies, it can be seen that in 2017, the market for 3D shoe machine is still heating up, and it is expected to continue the hot situation in 2016. Most of the company's sales have maintained continuous growth. In the long run, shoe-making enterprises will be more rational in the procurement of 3D shoe machine, pay more attention to quality, low-end equipment sales begin to decrease, and high-end equipment has more market space.
Cixing shares: the market gradually picks up users to pursue efficient equipment
As the leading developer and manufacturer of flying woven uppers in China, the knitting shoe upper machine developed and produced by Ningbo Cixing Co., Ltd. has been well received by the market. Since the beginning of 2017, the orders for Cixing's shoe uppers have decreased compared with the same period in 2016. However, the market sales situation in 2017 is gradually warming up and it is expected that there will be growth in the second half of the year. At present, the shoe machine produced by Cixing Co., Ltd. is mainly sold in China, and its foreign share is small, mainly concentrated in Vietnam, Indonesia and other countries.
Lu Dechun, deputy general manager of Ningbo Cixing Co., Ltd., analyzed that the main reason for the decline in the order of shoe uppers was the decline in customer orders and the increasing number of companies producing shoe uppers, which led to the saturation of the market. In the first half of 2016, 3D flying woven uppers were launched due to foreign sports shoes brands such as Nike and Adidas, which caused the domestic processing market to be hot. A large number of shoe factories began to transform into 3D flying woven uppers, blindly purchasing a lot of upper machines. By the second half of 2016, market orders began to decrease, causing many machines to be idle. At present, the customers engaged in 3D upper processing are mainly transformed from the footwear industry. The recognition of computerized flat knitting machines is not high, the brand awareness is not strong, and the cost performance is high. They hope to recover the cost in a short period of time, so the shoes with cheap prices The noodle machine is more favored by the market. In the first half of 2016, the 52-inch 2 system was mainly used. In 2017, the market orders began to change, mainly based on 52-inch 3-system and 72-inch 3-system. As domestic labor costs continue to increase, the market share of subsequent foreign countries will become larger and larger.
Cixing Flying Weaving Upper Machine focuses on high-speed and high-efficiency one-piece molding, which eliminates the shoe-making process of laser, edging and tongue-making. It greatly improves the production efficiency, and the finished shoes are light and light, bringing new experience to consumers. . It is worth mentioning that the Cixing intelligent shoe-spraying production line adopts the upper and lower layer design to realize the automatic automatic spraying of the sole and the upper, which is the first in China and has won many domestic patents.
Regarding the changes in the 3D upper machine market, Lu Dechun believes that the market will have higher requirements for speed, efficiency and stability in 2017, and technology research and development will start from these aspects. Especially for efficiency, the processing unit price is getting lower and lower, and the efficiency of the machine is higher. Therefore, the high-speed rotation, electric yarn feeder and other lifting efficiency are the future research and development directions.
In Lu Dechun's view, due to the shrinking orders in 2017, some market vamp machines have been saturated in stages, and the overall market conditions will not be as hot as in 2016, but some large-scale factories have resource advantages and they will continue to expand production scale. . In 2017, there will be a serious north-south differentiation in the market for uppers. The northern market is saturated, and the willingness to purchase is gradually decreasing. Some large factories will increase some equipment appropriately. As the Fujian market is a sports shoe production base, there will be an appropriate growth, mainly in the second half of the year. In addition, the Guangdong market has transformed more 3D shoes this year. They have experience in sweater processing. As long as there are orders, processing capacity is not a problem, so the Guangdong market will become an important market for the growth of 3D shoe machines this year. In the face of such market conditions, Cixing as a equipment supplier still needs to further improve the quality of equipment, develop products that meet market demand, and provide more detailed service work, assist customers in developing proofing work, and further enhance corporate brand image.
Jiangsu Tiansheng: sales increased by 80% year-on-year.
Since 2017, the 3D upper machine developed and produced by Taizhou Tiansheng Knitting Machinery Industry Co., Ltd. of Jiangsu Province has increased its sales volume by more than 80% compared with the same period of 2016. It is basically in short supply, and the current production plan has been discharged to the second half. .
Cheng Linsen, chairman of Tiansheng Knitting Machinery Industry Co., Ltd., analyzed that the market was hot this year, mainly due to the adjustment of the company's market-oriented strategy in the past two years and the technological innovation of its products. At present, the product sales market of Tiansheng Company is going hand in hand at home and abroad. The domestic 3D shoe machine is the mainstay. While expanding the sales of traditional products abroad, it is vigorously promoting the 3D shoe machine products. Because the 3D flying woven upper is light, breathable, comfortable, beautiful, and the manufacturing process is simple and environmentally friendly , the knitted shoes made by it have gradually been accepted and recognized by consumers. Therefore, the current 3D upper machine is popular, which is also expected. The upper knitting machine produced by Tiansheng Company realizes high-speed and high-efficiency integrated molding. The finished shoes have excellent quality and fashionable appearance, and cooperate with many well-known sports brands at home and abroad.
From the market situation in the first two months of this year and the first two months of this year, the dual-system and three-system 3D upper machine products are more popular in the market. This is also the two products that Tiansheng Company mainly promotes this year. These two upper machines are cost-effective, and the woven products are breathable and comfortable, with strong stereoscopic effect and vivid patterns.
At present, the most concerned about customers when purchasing 3D vamp machines is whether the equipment can weave products that meet the needs of downstream users, and secondly, product ergonomics, price, service and reliability.
According to Cheng Linsen, this year's new products of Tiansheng 3D shoe machine will have a breakthrough in the technical innovation of the three systems. The mountain integrated components independently developed by the company have been successfully trial-produced, and are currently applying for invention patents and software copyright certificates. After the application of this technology, compared with the current 3D shoe machine products on the market, the performance of the whole machine will be further optimized, the efficiency will be significantly improved, and the product will be more stable and reliable, and at the same time greatly reduce the production cost. The product with high cost performance has a very broad market prospect.
Talking about the 3D upper machine market in 2017, Cheng Linsen believes that with the increasing recognition of “flying woven shoes” in the market, well-known sports shoes companies will continue to launch such products, and the 2017 3D upper machine market will be more The better. There is a market for products, and it does not mean that the company has sales. At present, the domestic 3D shoe machine manufacturers are uneven, many manufacturers have not had enough technical support and strict quality management, and eventually become a short-lived passer. In 2017, for the 3D upper machine products, Tiansheng Company will be more refined. While leading the cutting-edge technology, it will strictly follow the ISO9001 standard for quality management, and use the system concept to accurately control every process from raw materials to finished products. Do our best to do quality service before, during and after sales.
Zhejiang Taiying: The orders before and after the Spring Festival are full. Overseas customers have tried in small batches.
According to Dong Linxi, general manager of Zhejiang Taiying Knitting Machinery Co., Ltd., from the market situation before and after the Spring Festival, the sales situation of 3D shoe machine this year is good. During the Spring Festival, many sales personnel of Zhejiang Taiying have given up their vacations and have been communicating with customers for procurement. After the Spring Festival, the transportation market has not returned to normal and there are many orders urging shipments. They believe that the 3D shoe machine market is heating up. From the initial application of 3D shoe machine in several major domestic production bases to the full application in the past two years, many overseas customers have been paying attention to knitting shoes related products and investing in small Batch machine trial.
Dong Linxi analyzed the reasons for the hot sales of the 3D shoe machine market. In his view, with the rise of knitted sports shoes, whether it is sports series or daily leisure series, the theme of 3D uppers is inseparable. Since the introduction of the first knitwear by internationally renowned brands, it has been loved by consumers. To say that using the 3D upper machine, the biggest benefit is the shoe-making enterprise. The first knitted shoes are easy to develop new products, with clear patterns, good stereo effect and wide design elements. Secondly, the machine is changed for the purpose of changing the traditional production process, controlling the defective rate of products and increasing the production capacity. The third is to manage the enterprise. Bringing many benefits, as long as the software design, the input machine can complete the production of the product; Fourth, the company saves the proofing cost, production cost and management cost.
In Dong Linxi's view, knitted shoes are deeply loved by consumers. At present, knitted shoes are not a popular trend, but a trend of future development. Under the efforts of domestic and foreign shoe enterprises and equipment manufacturers, 3D upper machine has become an essential equipment in the footwear industry.
In 2017, the 3D upper machine market will continue to heat up. Zhejiang Taiying's products will work hard on “precision, high efficiency and permanent”. In combination with the feedback from customers in recent years, we will further develop and innovate, improve and upgrade to intelligent, High-performance, dual-head, wide-format development.
Fujian Jiacheng: the number of contracts increased by 180% year-on-year
According to Shi Chunqing, chairman of Fujian Jiacheng Machinery Technology Co., Ltd., in 2017, especially after the Spring Festival, the number of inquiries received by Fujian Jiacheng increased significantly, and the number of contracts signed increased by 180% compared with the same period of last year. Foreign markets have also seen significant growth, with South Asia, Southeast Asia and South America becoming new growth markets for shoe uppers. This has a lot to do with the company's vigorous development in e-commerce. The company's investment in Baidu and Alibaba platform has enhanced the direct connection between customers and the company. Coupled with Fujian Jiacheng is an old brand, good quality, has a long-term accumulation of good reputation, from production to quality, from traditional to innovative, from the tailor-made sales to the after-sales service has become a key factor in the company's order growth .
From the sales situation of Fujian Jiacheng products, the machines with longer size, higher precision and stronger numerical control are more attractive to customers. Longer-sized machines can double the output, from 52S to 60S to 80S to the 120S machine being developed by Fujian Jiacheng, from dual system, single head to dual system, double head, from 12G to 16G, and new company The CNC system developed by the company is well received by users.
Talking about the 3D shoe machine market in 2017, Shi Chunqing believes that with the implementation of the national supply-side reform policy and the recovery of the economic environment, this year, it is obvious that the demand for 3D shoe machines is increasing. In addition, under the leadership of the Belt and Road , the investment of Chinese enterprises in the South Asian and Southeast Asian markets has increased, which has also led to the sales of shoe uppers. Tailored to customer needs, the advance development of market demand should be the direction of new product development. With the development of global economic integration, based on the domestic and facing the world is one of the key points of Fujian Jiacheng this year. The company will seize the emerging markets through the B2B platform and participate in the exhibition, continue to develop sales channels and establish the brand image of Fujian Jiacheng.
