Inkjet printing will enter a period of rapid growth to drive the development of inkjet printing paper

Introduction: Inkjet, a technology that significantly reduces the cost of producing short-run and on-demand jobs, is critical to the entire print supply chain, and it offers many new opportunities for printing companies.

According to a new survey by Smithers Pino, the global inkjet market will maintain rapid growth between 2014 and 2019, with an average annual growth rate of around 12.7%. With the continuous growth of China's printing market and the acceleration of the pace of industrial restructuring, the demand for transformation and upgrading of printing enterprises has become stronger and stronger, and the demand for new technologies has become more and more vigorous.

Inkjet printing will enter a period of rapid growth in the next few years According to a new survey by Smithers Pino, the global inkjet market will maintain rapid growth between 2014 and 2019, with an average annual growth rate of 12.7. %about.

Inkjet as a technology that significantly reduces the cost of production for short and on-demand jobs is critical to the entire print supply chain, and it offers many new opportunities for printing companies. The early use of inkjet printing in the printing industry was a branch of advertising printing, the field of visual communication. With the introduction of inkjet technology, many screen printing companies began to use large format inkjet printing to produce short runs to reduce their production costs. Advertising is still an important market for inkjet printing, but as other applications continue to mature, its share of market share is declining. In 2009, advertising accounted for approximately 70.5% of the total inkjet market, and by 2014 and 2019, its share of the inkjet market would fall to 58.7% and 46%, respectively.

The big advantage of inkjet technology is the ability to perform non-contact imaging, which gives people greater flexibility in the choice of printing systems, inks and substrates. Inkjet printers can print on virtually any substrate, including irregularly shaped objects. This lays a good foundation for the application of inkjet technology in the packaging field, and the packaging market will grow at an average annual growth rate of 15.9% from 2014 to 2019, with great potential.

Inkjet printing in China has a strong demand for inkjet printing technology. It has been in existence for more than 7 years. There are many inkjet printing equipment manufacturers in the world, especially in the past three years, with the continuous growth of China's printing market and industrial structure. The pace of adjustment has accelerated, printing companies have strong demands for transformation and upgrading, and demand for new technologies is strong. In this context, more and more inkjet printing equipment manufacturers choose to enter China, which makes the competition in this market increasingly fierce.

So, under the competition, has the market become saturated? "The inkjet printing market is still in the early stage of development, not a mature market, and needs further development." Robert Ster, Vice President, Graphics and Imaging Division, Xerox Corporation, USA Buhler gave an exciting answer to the above question. Not only that, but Mark Hanley, president of IT Strategy, a business and technology consulting firm in the digital printing industry in the United States, said: "In Asia, books are one of the core applications of inkjet printing devices."

The reason for this conclusion is that Mark Hanley believes that this is due to the fact that Asia is a large consumer market, a feature that is very different from Europe and the United States. In the field of books, there is huge room for development in the Asian market; in the field of direct mail and commercial paper, the European market is much larger than the Asian market.

Not long ago, China Publishing Group Corporation and its subsidiary China Book Import and Export (Group) Corporation cooperated with the world-renowned digital printing company Flash Power Company to launch the global on-demand printing business of Chinese books. This is exactly what Chinese books use to go global with digital printing technology. The milestone, this incident has attracted the attention of both domestic and overseas counterparts. Mark Hanley believes that this will help Chinese publishers enter the European and American markets, and this is what the European market is looking forward to.

For inkjet printing, the importance of the book market is evident. Mark Hanley once again stressed that in China, the book market is particularly important. Many countries in Europe, as well as the United States, will outsource the publication of books to Chinese printing companies. “China, like other parts of the world, has developed very fast. In the past, China was a global production plant. Now China has entered the second stage of development. Various factors have made this market have great potential for development. Moreover, China will become the rest of Asia. The country is a good example. It will play a role in digital printing and inkjet technology,” said Mark Hanley.

The development of inkjet printing has driven the growth of demand for inkjet printing paper. With the in-depth development of computer applications, as a common information recording medium, the demand for printing paper has also risen rapidly. There are many types of printing papers on the market today, and the common ones can be classified into paper for needle printers, paper for inkjet printers, paper for laser printers, and other types of paper. At present, in addition to general ordinary printing paper, special papers for most modern office machines in the domestic market, such as: inkjet paper, glossy paper, optical drawings, transparent film, high-width film, light box sheet, fiber paper, transfer medium They are also dependent on imports.

Shangpu Consulting Industry analyst pointed out that with the gradual deepening of China's reform and opening up, the national economy is growing year by year, people's material living standards are improving, computers and digital cameras are widely used, and the application fields of inkjet printing technology have become wider and wider. In order to obtain a more realistic, more beautiful picture that is comparable to traditional printing effects, color inkjet paper must be used as the printing medium to achieve the desired effect.

At present, compared with foreign color inkjet printing paper, the color reproduction, resolution and paper quality of similar products in China are comparable, which can fully meet the requirements of various color inkjet printing output effects. According to industry statistics, in 2000, the annual consumption of color inkjet printing paper in China was less than 15,000 tons, but by 2006, the output of color inkjet printing paper was close to 100,000 tons, with an annual growth rate of 40%. Printing paper has developed rapidly.

The development trend of inkjet printing paper largely depends on the development of inkjet printing technology and the market demand. At present, people in the industry generally believe that inkjet printing technology has entered a mature stage. The commercialization of inkjet printing has made many progresses, the cost has been rapidly reduced, and the color printing market has expanded rapidly. Therefore, recent research work on inkjet printing paper has focused on the development of high-quality and low-cost special paper and shared paper.