From the perspective of policy impact, the development of the domestic health management industry has been cut into two segments since 2016. Prior to this, health management often appeared in hospitals and other medical institutions, with treatment, postoperative rehabilitation and other colors. Although the pressure of the aging population and medical expenses has also promoted the formation of the health management market to a certain extent, the "Healthy China 2030" Planning Outline is truly completed.
Capital is moving, and data collected by IT Orange shows that there were 118 investments in health care projects in 2016. However, the slightest embarrassment is that the number of investments in this category has declined year after year. Compared with this year's "hot" Internet hospitals, AI+ medical and other sub-segments, the health management industry does not seem to have any heavy news.
The crux of the weak development is that the health management industry has encountered difficulties in positioning and running-in. After the question of “just need or not”, health management needs to face the “data problems that cannot be circumvented” that Gu Shufeng, vice president of Beijing Miaojiajia Information Technology Co., Ltd. (hereinafter referred to as “Miao Health”).
Industry standard from 0 to 1
The medical health industry is both an experience discipline and a science discipline. From a scientific point of view, health management needs to achieve accurate quantification and control, but the real problem is that large health industries, including health management, are more or less faced with “data islands”.
Li Zhixin, secretary of the Center for Chronic Non-communicable Diseases Prevention and Control of the Chinese Center for Disease Control and Prevention (hereinafter referred to as "China CDC Center for Chronic Diseases"), said that internal data is difficult to share, which is a major bottleneck restricting the development of the health industry. Health data analysis and health services are often inaccurate due to the single data collection of wearable devices and the lack of uniform industry data standards. Based on this, on April 27 this year, China's CDC Center for Chronic Diseases, China Institute of Information and Communication Technology and Standards Research Institute and Miao Health Co., Ltd. developed the first "health management information interaction platform" in China at 2018 China Chronic Diseases and Information Conference Officially released.
“It’s easy to put technology into the platform, but in terms of data integration, it will face the problem of lack of standards.” Gu Shufeng pointed out that the data portal is crucial for solving the “information island”. “Health management can't be achieved with just one type of data, but because of the different brand manufacturers, the health data collected is not relevant.”
Gu Shufeng revealed that at the 19th Plenary Session of the China Mobile Standardization Association Mobile Internet Application and Terminal Technology Working Committee (TC11), two health management related standards led by Miao Health and participated in the drafting were approved and passed the “marking”. It is reported that the two standards were initiated by the China CDC Center for Chronic Diseases, and were written by Miao Health, involving more than 300 smart wearable devices.
“Data is a topic that cannot be avoided in the health management industry, and the Internet is the foundation of health management development. The overall technical requirements of the mobile Internet-based health information interactive business system (2018-0151T-YD) and the mobile Internet-based intelligent hardware open platform service The requirements of the index and the evaluation method (2018-0195T-YD) two standards through the specification of the data port, from the overall architecture to achieve the synergy of the acquisition, and then lay the foundation for subsequent applications." Gu Shufeng said.
In the next step, Miao Health will work with the China CDC Center for Chronic Diseases to improve the “marking” and promote its application and marketization.
"Chaotic image" or "illusion"?
Generally speaking, the health management track is lower because of the lack of medical treatment. In this regard, Zeng Qiang, the deputy director of the Health Management Branch of the Chinese Medical Association, publicly commented: "At present, there are more than 3,000 professional health management companies in China, and many hospital medical examination centers have also transformed from single medical examination to comprehensive health management. At the same time, many institutions in the society use the banner of health management to collect money, which has stirred up the entire industry, causing certain harm to the vital interests of the people."
Although there is no small gap between health management services and medical services at the SOP level, it is too early for Gu Shufeng to simply describe the development of the health management industry with “chaos”.
“Health management is more of a means of service. Different institutions or enterprises will have different ways of choosing.” Gu Shufeng believes that the overall development of health management is still good, especially under the policy encouragement and industry standards. Health management services will present a diverse situation.
"Health China 2030" Outline of the Plan has enabled the health industry to leap to the national strategic level, including "establishing a healthy industrial system with complete system and optimized structure, and forming a group of large-scale enterprises with strong innovation capabilities and international competitiveness. Become a pillar industry of the national economy." This also means that the domestic health industry can accommodate enough attempts in technology and model innovation. From the data point of view, China's total health service industry will exceed 8 trillion yuan by 2020, and by 2030 this figure will reach 16 trillion yuan.
Gu Shufeng added: "The 'plate' of the whole industry is large enough, and the market is far from saturated." With the approval of the two "marks" of 2018-0151T-YD and 2018-0195T-YD, the health management industry is expected to achieve More standardized and diversified competition and development. "The management of blood pressure and blood sugar is also good. The management of fat loss and weight loss is also good. Everyone is on the same standard, and the synergy effect of different data on health management can be exerted."
As for the industry reshuffle, Gu Shufeng said that the "inflection point" needs to enter the enterprise of the "classic unicorn" mass. “Every industry is like this, first integrating, then reshaping.” Gu Shufeng said.
"online + offline" capability output
According to the "China Health Management and Health Industry Development Report (2018)", the development of China's health management (physical examination) slowed down in 2017. Most health management (physical examination) institutions still mainly provide medical examination services, and there are few pre-examination consultation services, post-test health assessment and intervention tracking services. Part of the reason is that health management outside the physical examination needs to test the user's autonomy and compliance. From this point of view, Miao Health conducts health behavior interventions in a “gamification” way, bringing new ideas to the industry.
"You will find that everyone has a sense of health management, but the problem is that there is no way to persist." Gu Shufeng explained the wonderful behavioral management model. The healthy product logic is not pure game entertainment, but uses the theory of the game to make health management more proactive. In a deeper sense, behind the "gamification" is the use of big data for the health of the individual, and then the management of personal health behavior.
In the whole process mentioned above, Miao Health concentrates on building two aspects, one is the data access capability of smart wearable hardware, and the other is the algorithmic ability of health task, and the participation in writing two standards can be seen to some extent. It is an embodiment of data access capabilities. Gu Shufeng said that the development logic of Miao Health is gradual. After solving the data entry problem first, the algorithm promotes the rationalization of data application.
“The accuracy of health management services comes from the support of big data. The more health data, the richer the corresponding health task library, and the more helpful to provide a proven management solution.” Gu Shufeng said that the current health has accumulated 15,000 health guidance programs.
In addition to the online database, Miao Health also established a joint venture with the Health Management Center of Canada in March this year to reach the offline health management center. Asked about the reasons, Gu Shufeng responded: "A health management program such as rehabilitation and chronic disease is best to adopt an online + offline intervention program. In fact, in the service application, the product logic of the wonderful health is divided into The online and offline parts will eventually realize the online management of the offline mature management plan and the offline health operation line."
