1 Marking system is the carrier to display the function of geoparks With the rapid increase of the number of geological parks in China and the demand for deep tourism, geological tourism has become an important tourism resource, and geological parks have become more and more popular. The geological park is a type of national park. It is a geological heritage protection area with tourism and leisure functions built on the core content of geological relics and geoscience landscape. The purpose of the construction of the geological park is to make it a geological relic protection area, a radiation center area for restoration of geological and ecological environment, a popularization area for earth science knowledge, a breeding area for geoscience theory, a promotion area for advanced culture, a leisure area for the people, and a local economy. New growth points and driving areas. To load these functions, geoparks need not only rich and beautiful natural landscape resources, but also complete tourism facilities. The most iconic and basic one is the park's identification system.
The identification system is a subsystem of the tourism commentary system. Its basic function is to provide visitors with comprehensive information through text, images and symbols, using various types of signs, warning signs and other carriers. Learning in the wilderness of the mountains, inadvertently gaining a wide range of popular science knowledge; by showing the location of each attraction, simple and clear expression of the browsing route; through careful placement of warm tips, enhance the comprehensive protection of the ecology, the protection of nature, safe travel Consciousness guides tourists to ensure that travel activities are safe and smooth, and it is also an important way for parks to manage tourists.
2 The construction of the marking system is the basis for improving the grade of the geological park. According to the quality level of the tourist area (point) implemented by the State Bureau of Quality and Technical Supervision 1999-10-01, the identification system for the park is as follows: various guiding signs (including tour guide panorama, navigation map, signage, landscape introduction card, etc.) clear and beautiful, and basically coordinated with the landscape environment. The signage and the scenery introduction card are set up reasonably; the public information materials (such as research articles, popular science books, comprehensive albums, audio-visual products, tour guides and tour guide materials) are numerous in variety, rich in content, and well-made; public information graphic symbols are set up reasonably. The specification is conspicuous and conforms to the provisions of GB/T10001.1. The park's signage system is the most intuitive and representative of the park's construction level and management level. Therefore, strengthening the construction of the geological park marking system is an important task to improve the quality of the geological park.
2.1 Connotation of Park Identification System The identification system of the park is a systematic project, which is mainly composed of information identification, instruction-oriented identification, image identification and management identification.
2.1.1 Information identification. The information logo is characterized by explanations and statements. It is a medium for silent communication between tourists and scenic spots. It can play a role in propagating themes, cultivating sentiment, popularizing scientific knowledge, understanding human history, etc., and conducting social education.
The image recognition logo is a visual recognition system that displays a park feature. It is often used to repeatedly display the logo and font of the park as the carrier in the park environment space, which contributes to the overall combination of the image resources of the entire park, the intensity and intensity of the visual impact.
2.1.2 Management logo. Management IDs are identifiers that are set for different environments and people. Most of them are explicit, informative, persuasive, directive, warning, prohibition, etc., which can play a role in regulating behavior, preventing accidents, civilized education, and protecting park facilities.
Setting up a beautiful and beautiful logo, guiding guides to browse in a reasonable path is the basic task of the design of the park environment space marking guidance system, and it is also a higher level of the park environment space deepening design and human design.
2.2 The role of the park identification system In addition to the functions of carrying instructions, guidance, and identification, the park identification system plays an important role in setting off the atmosphere and beautifying the environment. A good park environment identification system should be a higher level of park environment space design and human design. The excellent logo system is a functional park logo designed by the designer to be artistic, practical, and pleasing to the eye, under the premise of profound understanding of the park theme, with aesthetics, perfection, convenience, science and reasonableness as the criteria. While enjoying the beauty of nature, you can also enjoy the care of the humanities and enjoy your body and mind.
A complete identity system usually has the following functions: First, basic information and guided services. Provide visitors with information on services in a simple and diverse way, so that they have a safe and enjoyable experience. The second is to help visitors understand and appreciate the resources and value of the tourist area, and provide visitors with a variety of commentary services to make them more in-depth understanding of the resource value of the tourist area, the relationship between the park and the surrounding area, and the tourist area in the entire national geological park system. The status and significance of it. The third is to strengthen the protection of tourism resources and facilities so that visitors can not over-utilize and destroy resources or facilities while accessing and enjoying the resources of the tourist area. The fourth is the educational function. Introduce visitors to the formation and value of the geological park landscape, so that visitors can have a deeper understanding of the scientific value and artistic value of their existence.
The United States is the earliest country to establish a national park. They have many ideas and experiences worthy of our reference in the construction of national parks. The purpose of the construction of the National Parks in the United States is to protect the natural and cultural heritage within the park; and to provide the public with opportunities for recreation. They believe that the realization of these two purposes is inseparable from the support of the identification system. Therefore, the National Park Service (NPS) has designed a fully functional national park identification system in each park. They regard the establishment of a signage system in the tourist area as an educational act. The purpose is to reflect the meaning of the local scenery and the relationship between them through the experience of the tourists and the use of various expression media. The principle of the system is based on scientific research. Through in-depth research on the local historical background, resource conditions, and ecological environment, it is also necessary to conduct scientific research based on the tourists' needs, expectations and behaviors of the park. It is necessary to refer to certain criteria, such as the degree of use of tourists, the characteristics of scenic resources, and the objectives of park management. The National Park's signage system has also been extended beyond the park to create a publicity and description system outside the park's boundaries to complement the park's signage system to increase public awareness of the attractions and attractions and to educate visitors about the environment. The main content includes the introduction of natural history and natural resources, such as ecosystems, geological phenomena and human activities related to the two.
3 The basic principles of the construction of the park identification system 2.3.1 Standardization principles. The content, form, etc. of the identification system should be standardized, in line with relevant national laws and international practices. In 2003, the classification and assessment of the quality level of tourist areas (points) (GB/T17775-2003) introduced clear standards for different scenic spots in the national standards, so that it is easy to refer to implementation.
Ecological principles. The development of the park signage system should be natural and strive to make the signage system a part of the entire natural landscape, based on natural features and natural resources. Introduce the principle of landscape ecology into the design, and improve the symbiosis between the signage system and the natural landscape. The style of the signage should be in harmony with the surrounding environment. The same type of signage should be uniform in terms of materials, specifications, styles, colors, etc. Different types of signage should be similar in overall style, so that different signboards can be placed in the same area to be harmonious. Unite. At the same time, it is necessary to take into account the interaction between the signboard and the environment in which it is located. The signboard should be set so as not to hinder plant growth and animal activities.
2.3.3 Localization principles. The identification system extracts the essence from the local local culture and reflects the local characteristics, so that certain characteristics of the signboard are irreplaceable. The design of the signboard can draw on the architectural style of the local dwellings; the material can select the unique tree species and stone in the local area; the tourism attraction explanation should reflect the local history, culture and folk customs, so that the signage content of the signboard has a certain cultural attribution.
3 The construction of the Sanqingshan signage system The establishment of the Sanqingshan signage system set an example for us.
Let us walk into Sanqingshan and feel the joy and benefit of the excellent marking system.
3.1 Marking system planning concept The planning concept of the system reflects the harmony between man and nature; reflects the unique human culture care; the signboard is durable.
3.1.1 reflects the harmony between man and nature. In the planning and design of their signage system, the natural landscape features of the Sanqing Mountain Scenic Area and the Taoist and humanistic landscape features were considered, and the design of the signboard was incorporated into the landscape, which did not appear abrupt. At the same time, the signboard refines the humanistic spirit of the landscape to guide and help visitors to understand Sanqingshan more comprehensively.
3.1.2 reflects the unique humanistic care. The planning and design of the system fully reflects the humanistic care of Sanqing Mountain Scenic Area which is different from other scenic spots. The planning and design of the signage not only reflects the convenience of tourists, but also allows visitors to experience a healthy and positive lifestyle during the return to nature.
3.1.3 Durable. The planning and design of the identification system takes into account the practicality of the signage. Therefore, in the material selection, production methods, installation locations and other aspects of strict control, to ensure the durability of the identification plate.
The main scenic spot of Sanqing Mountain is above 1500m, and the daily temperature difference is large. The lowest temperature is minus 16 degrees Celsius, and there are more foggy days, with an average annual time of 210 days. The material of the marking system is greatly affected by the geographical environment and climatic conditions on the mountain. Therefore, the marking system must be cold-proof and moisture-proof. Due to the steepness of Sanqing Mountain, most of the hiking trails on the mountain are narrow, the guiding sign system can not be set too high, and the distance from the tourists is relatively close. In addition to considering the safety factors, the marking system can also withstand the artificial damage.
The Sanqingshan Park Management Committee started from the actual situation, from the site survey to the selection of appropriate materials, from the design of the design to the on-site installation, dozens of times, traveled to every corner of Sanqingshan, after nearly a year, initially completed Personalized Sanqingshan logo system design.
Based on the landscape characteristics of Sanqingshan, the material of the signboard is selected to prevent low temperature. The premise of moisture-proof temperature and resistance to striking, stone, imitation bronze material, wood, steel and other materials that have a rich color of more than 100 million years of color, after repeated experiments, the final selection of channel steel (the surface of the channel is anti-rust treatment) With its own ruggedness, it can effectively resist the cold, fog, and man-made damage. African teak (African teak has a high density and is suitable for mechanical carving on its surface. Its texture and color are also in harmony with the environment of Sanqingshan. Integral) panel, panel text design, according to the national requirements for scenic spots, clever use of fonts and colors and other artistic skills, visual effects are outstanding; stainless steel screw riveting (black channel steel and rustic African teak modernized large The stainless steel screws are riveted to convey the protection and finishing of natural landscapes by modern people, and also enhance the brand image of natural scenic spots.
If you have the opportunity to come to Sanqingshan, you will learn more about the special landscape, history, humanities, fresh and beautiful environment of Sanqingshan by establishing a more complete guiding signage system from the standardized texts, symbols, various signs and guide maps. Physical and mental pleasure.
After the completion of the Sanqingshan guiding signage system, it was highly praised by tourists and experts, and won the "Comprehensive Remediation Award" issued by the Ministry of Construction. The Jiangxi Provincial Construction Department provided the Sanqingshan guidance system as a model for the study of the brothers.
